It's a game. It's entertainment. So long as one follows the rules of the game, morality and integrity and honor are not involved. There is no sin, there are no good deeds in a game: it's just strategy.
The difference between being normal and being a psychopath is often the difference between a game and reality. I think this is why so many strategists insist on referring to real events (ie elections, marketing) as though they were something involving flinging, kicking, putting, whacking a ball around, because there is no morality necessary in ball games, only strategy.
Marketing Hummers and Escalades is just a game: reality, and therefore morality are not involved. People have the right to drive a car with a Hemi, een though they can't get a bona fide assault vehicle to safely deliver Becky-Sue to her ballet class. Morality in marketing does not exist, 'cause it's just a game.