I find this amusing.
It is somewhat less amusing than Abercrombie and Fitch's mass marketing of "Hollister" tee shirts in an infinity of styles and colors, based on the assumption that people who have never visited this relatively unknown California town seek to pretend they have been there to purchase their tee shirts, made in China by an East Coast store chain.
It would amusing to see how many people wearing "Hollister" tee shirts could find Hollister on a map.
