We observe the universe , it is definitely running down , this is observable.
If the universe is not running down then we don't understand the rules at all.
But because the universe must end , it is impossible that it stretches an eternity into the past, because in something less than an eternity it will have ended.
The absolute beginning of the universe is an enigma, we do not know the rules that apply at that point or earlier. We do not even know that the term "earlier" has any meaning from the point of the beginning, because if there were no matter ,no energy, no space, would there be any time?
We do not observe God running down and he admits to no limits to his endurance, so either his nature is different than the nature of the universe , or we haven't heard the truth about him.