0 Members and 1 Guest are viewing this topic.
From 2007 to 2011, the numbers of movie screens increased by a staggering 100 percent. (Currently at over 6,200 screens, the number is expected to double by 2015.) A state as rigorously controlled—and cash-rich—as China can reshape itself in drastic ways, repurposing land, relocating populations, and jump-starting industries. For now, supply is exceeding demand: None of the screenings I visited were more than one-quarter full. But as long as the spending class keeps swelling, and multiplexes keep multiplying where the spending class sleeps, the box office will keep growing. Though without another Avatar on the horizon, it’s doubtful that this year’s receipts will come close to 2010’s staggering 64 percent growth.
