You can invade a country, kill tens of thousands of its citizens by bombing and shooting them, invade their homes in midnight raids, kidnap, imprison and torture their family members - - and "sell" this to the "consumers" of the "service" with the right marketing plan?
I'll tell ya who's got the right marketing plan - - Todd C. Helmus, who sold this shit to the U.S. government for $400,000.