Warren Buffett's Chinese Cars Will Start Killing
The US Auto Industry As Soon As This YearBy Vincent Fernando | Jan. 13, 2010
BYD, the upstart Chinese electric car maker Warren Buffett famously has an investment in, is
planning enter the U.S. market as soon as the second half of this year.Considering the U.S. market entrance by multiple new auto players (from Chinese firms BYD and Geely, to India's Tata and even U.S. upstart Tesla Motors) expect auto industry competition to get far more intense than it already is.
BYD just showed off their latest e6 model and while BYD chairman Wang Chuanfu was short on details, he hinted that BYD first target could be both U.S. companies' and the U.S. government's vehicle fleets:
WSJ: In China, where the e6 will first go on sale, BYD?which stands for
Build Your Dreams expects to sell vehicles for city use by the government, utility companies or fleets of taxis, according to Mr. Wang. BYD expects it could be used similarly in the U.S., while a later, plug-in hybrid vehicle may be more appropriate for individual American consumers.
Previously, Mr. Wang had said the company planned to pick a specific region within the U.S. and initially market "a few hundred" e6s, priced at slightly more than $40,000, through a small number of dealers. He wouldn't say on Monday if the pricing plans remained the same.
Unlike some of its Chinese competitors, BYD doesn't plan to buy brands from global auto makers, Mr. Wang said. Zhejiang Geely Holding Group Company Ltd., for example, is in the midst of buying Ford Motor Co.'s Sweden-based Volvo brand.
http://www.businessinsider.com/warren-buffett-will-begin-killing-the-auto-industry-in-2010-with-his-chinese-electric-cars-2010-1