"What next? Hitler backpacks? Pol Pot cookware? Pinochet pantyhose?" wrote Investor's Business Daily in an editorial earlier this month, citing the Guevara case as a model of "tyrant-chic."
NO. there will be none of that, because none of those guys was even remotely charismatic or cool. Che was cool. He's been dead for over 30 years and he's still cool. Probably if he were alive today, he would not be cool, just as Fidel is no longer anywhere nearly as cool. Che was a symbol who became a martyr, like JFK.
Everyone in advertising understands this. The IBD simply got the wrong clown to write that article.
