All male presidential aspirants are to some degree charismatic and competitive.
Bernie does not, however, discuss the size of his hands or pass out stupid hats with simplistic slogans on them. He is competing with logic and ideas, not his own personality. Trump has had opinions on both sides of every important issue before this country. He is not about issues: he is only about him.
I am the Donald! Vote for me! It will be like riding in a new Cadillac, 700 series Beemer, S class Mercedes-Benz! I will be great, and my Dolandish greatness will rub off on you! You will not believe how great you will feel! Better than the guy in the Axe commercials!
Hillary is not trying to be a Great Swinging Dick. She is a woman, and women cannot do that effectively. Fiorina tied, and we saw how that fizzled.
I do not think she has the charisma with crowds that Bill Clinton has, but one on one and with other leaders, she has all she needs.
All effective political leaders need to have a desire to compete with others and possess charisma.
Our most effective president was Lyndon Johnson, and he was both charismatic and competitive. he was also 6'4", which was a serious advantage.
However, he had actual specific goals and used his talents to carry them out.And that is what he did, and he did it better than JFK ever could have. Of course, JFK had the looks and the appearance of vitality that LBJ lacked.
Trumps' goal is to be recognized as the Great Swinging Dick. Issues are simply a way of telling the world "Look at Me! Look at Meeee! Stop looking at my stubby little fingers, they don't mean a thing!"
This country could never elect James Madison today. He was a tiny 5'4" tall pipsqueak who never weighed more than 100 pounds, and was dominated by Dolly, his wife. He took a lot of ridicule over that even in those different times.
Still, he was responsible for the Constitution and the Bill of Rights. The Donald cannot give a coherent speech without reading it off a teleprompter. He cannot stay on the same subject. He constantly flies off on how it is all about HIM.
It is not about him, and it is now about the mythical past greatness that he thinks this country has lost and needs to return to. It is about this country and its future, and no matter what "Time of Greatness" (1776, 1812, 1865, 1918, 1928, 1945, 1960, 1980, whenever) we will never return to that time, we can get all nostalgic about sitting in the cool evening on the porch swing with Grandpa drinking Old Coke, but that is emotional, not logical, and all previous times past will be over and done with. Time does not move backwards, ever.
Women in our culture cannot project their personalities the way that men do. That explains why we have not had even any female presidential candidates before. That is why Fiorina was a flop, both as a Presidential and a senatorial candidate: she tried to do what Trump did, and it did not work, because coming from a woman, the phoniness was too apparent.
When Trump says Hillary is corrupt, he is really saying "every woman bleeds" and we just cannot entrust the nation to a president who menstruates.
And really, using one's own personal computer is something we all do. That is not corruption, nor should be be considered criminal. It was only something that could have been a danger to the nation, but never was.
All presidents need to be egotists to some degree to be elected and effective. But with The Donald, the ego is all there is. He is New Coke pretending to be Old Coke, and no Coke has ever been good for us, or anyone.