And if you try to maximum profit, regardless of the cost of production or the needs of the customer, you may have a short term impressive profit margin, but you will fail as a business, as customers go elsewhere. Unless of course, you've payed off enough politicians to remove competition, or have payed enough for direct access to.....let's say....a Secretary of State, who then ok's projects that specifically benefit your business or corporate interest, at the expense of your competitors