http://www.cnn.com/2003/EDUCATION/10/08/muslim.barbie.ap/For Saadeh, the doll not only fills a marketing void but also offers Muslim girls someone they can relate to.
"The main message we try to put forward through the doll is that what matters is what's inside you, not how you look," said Saadeh, who set up NoorArt Inc. with his wife and a few other investors.
The Livonia-based company, founded about seven years ago, sells the Razanne doll and a number of other toys geared toward Muslim children.
"It doesn't matter if you're tall or short, thin or fat, beautiful or not, the real beauty seen by God and fellow Muslims is what's in your soul," he said.
Razanne has the body of a preteen. The doll comes in three types: fair-skinned blonde, olive-skinned with black hair, or black skin and black hair
In the United States, Mattel, which makes Barbie, markets a Moroccan Barbie and sells a collector's doll named Leyla. Leyla's elaborate costume and tale of being taken as a slave in the court of a Turkish sultan are intended to convey the tribulations of one Muslim girl in the 1720s.
"It's no surprise that they'd try to portray a Middle Eastern Barbie either as a belly dancer or a concubine," said Saadeh, adding that countering such stereotypes was one of his main aims in developing Razanne.
Mattel didn't respond to repeated calls seeking comment.