I don't know why I laughed at the thought of being a brand, but it was funny. I guess I liked the idea of universal recognition, which is the point of having branding in the first place, so I guess then I like the idea of being a brand. It's cool to be a brand. But . . .
Brands of consumer products are fiercely competitive with other brands of the same product, but brands of like political outlooks try to band together in a common fight, liberals with liberals, conservatives with conservatives. So in that respect, we're not brands but units of a common cause, be that cause liberal or conservative.
Maybe the big causes are brands - - the Liberal brand, the Conservative brand.