True , I wouldn't expect him to be perfection.
I don't totally agree with his opinion in the Kirby case , a company that hires another company just to slough the load of responsibility onto them is a bad thing to encourage. I would have made the responsibility shared between Kirby and the sub contractor , if Kirby couldn't investigate the background of the salesman , they still had responsibility to hire a subcontractor who really could.
So the extreme negativity of the Ad is justified?
I think the emphasis on the wheelchair is over the top and crass, might even cause blowback.