Romney called himself a "severe conservative", not even a compassionate one.
Which was smart, because it took Obama completely off his game. He didn't know how to handle it. See my post above. Obama was conflicted about going after Romney for being an extreme conservative which Bill Clinton was for or going after him for being a flip flopper which Axelrod preferred. Obama was all confused. I don't know anybody who thinks Romney is a "severe conservative." I see him as a competent manager which is what we need right now.
As for Iacocca. I doubt that if he endorsed Obama in 2008, it got many votes,
Unfortunately, it and the endorsement of Warren Buffet were played up big by the media last time to say that these are the types of friends Obama has, not Rev. Wright and Bill Ayers. Of course, it wasn't true. I can't see how the Iacocca endorsement will not help Romney in Michigan and Ohio. I think Romney will win Ohio by up to 4 points and Michigan is too close to call right now.