Google Wars - The Next Battlefield
Chris Bowers at the prominent lefty blog MyDD describes an ingenious (yet morally bankrupt) idea that may push a few votes into the Blue:
I have tentatively named [this project] Google Bombing The Election.
What
The utilization of Google Adwords and simultaneous, widespread embedded hyperlinks in order to drive as many voters as possible toward the most damning, non-partisan article written on the Republican candidate in seventy key US Senate and House races. The campaign will run from Tuesday, October 24th until Tuesday, November 7th.
Why
According to the Pew Internet and American Life Project, the number one way that voters use the Internet for political action is to search for information on candidates. During the final two weeks of the election, it is reasonable to expect that as many as twenty million voters will be searching for information on candidates online. During this key time, this project will help push the most negative article written by a non-partisan media source on all key Republican candidates to the forefront of any search for that candidate. The negative article will appear both high on all Google searches for the candidates, and as an advertisement that appears whenever anyone searches for that candidate. By giving this article two prominent locations on Google searches for the candidate, and because it will come from a non-partisan source, it will increase the likelihood that the article will be seen and trusted by those searching for information on the candidate.
Well, it ought to work - I have no doubt that a group of lefty blogs collectively have a lot more Google-clout than any individual Congressman's web page.
Are earnest righties interested in pushing back? I will volunteer to help push a few stories for Chris Shays, in my district, although I will be happy to link to anyone else looking for a little (very little) Google-love.
http://justoneminute.typepad.com/main/2006/10/google_wars_the.htmlCheck the url for embedded links in the story.