So Reichs solution to binge buying by the middle and lower classes is to supply them with the equivalent someone else's alcohol?
Here is a better solution.
Live within your means.
While this is excellent advice, it is also a difficult lesson to learn. It is compounded by the fact that corporations in America BY LAW find that people learning that lesson is antithetical to the end goals of a corporation.
Since it is so antithetical, it is part of a corporation's existence to make sure that no WANTS to learn that lesson so they use advertising to convince Americans that they should be one of several types of afraid. Afraid that the Jones' are getting ahead. Afraid that the objects of their sexual desire will not desire them. Afraid their kids won't be healthy or get into the best school or be stupid...and on and on.
So, when Momma comes in and says that everyone else at work is driving a new car and the old car is losing oil pressure, a lot of times, Daddy is going to do whatever it takes to make sure Momma is happy 'cause she already puts up with a lot and everyone wants the best for the Momma and nobody wants the Boy to be riding in a possible deathtrap.
So, the Daddy is going to try and swing a new car however possible because if he tries to stick to his guns and "live within his means", he's probably going to get a lot of stink eyes from other Mommies and perhaps his own Mommy and then he's got to walk around with that on him constantly along with other god damned thing he's got to think about and worry about.
However, none this changes the fact that those in the top 5% who are so desperately wanting tax cuts to allegedly invest in the American economy are doing nothing of the sort. The rising tide has not lifted all boats but to the contrary have actually helped some build new boats of paper and have dashed them against the rocks.
The most mind-boggling thought to me in this whole thing is that the top 5% could have averted all this for literally PENNIES on the dollar and still had the same exact lives they lead now replete with $6000 shower curtains by simply raking in money by the same PERCENTAGE rather than by the larger AMOUNTS.
But no, they felt that as the owners or CEO's they somehow were more valuable to the corporation than the guy who turns the nut, pushes the broom or shuffles the papers when in reality, they aren't.