One of the things that these hackers want is inside dope on contracts , bids , marketing strategys ,etc...
If they get inside information their clients can be the lowest bidder , but not by too much.
This makes a honey trap work if the target is aware of the hacking, the infected machine can be loaded with bogus information before the virus is eradicated.
Potentially an adversary could be led to bid too low to make a profit, or to bid just a little too high to get the contract.
When research data is the target, fantastic research results can be faked , wasting the hacker clients time and money following dead ends.