JON FRIEDMAN'S MEDIA WEB
Ann Coulter's the Paris Hilton of political coverage
Commentary: We should treat Coulter like the punch line she has become
By Jon Friedman, MarketWatch
Last Update: 12:01 AM ET Mar 7, 2007
NEW YORK (MarketWatch) -- Ann Coulter, the raging right-wing author, has become the Paris Hilton of political coverage.
Even among her most rabid red-state fans, she has become a cartoon character -- and journalists should treat her like one.
It's no longer enough for journalists to shake their heads in amazement at her most recent verbal atrocity. Since Coulter's already a bad joke, why not depict her wearing a dunce cap? Her quotes could begin to appear in a special section called "Coulter's Latest Stupid Comment."
Hilton will do anything to appear on gossip venues, like Page Six or Gawker, as a way to stay in the news and burnish her hard-earned rep as America's most outrageous party girl. Likewise, Coulter will do anything to enhance her dubious image as America's most outrageous pundit. The more we rip her, the more her books sell and the prices for her speeches go up.
It wasn't nearly enough for Coulter to mock the Sept. 11 widows. (Her previous low-water mark at desperately trying to steal attention from serious people.) Last week, she felt compelled basically to call presidential candidate John Edwards -- a Democrat, of course -- a "faggot" at the Conservative Political Action Conference.
Edwards' team called the comment "a shameless act of bigotry." Representatives for Republican candidates John McCain, Rudy Giuliani and Mitt Romney distanced themselves far from Coulter's sensibility.
As Slate columnist Jack Shafer pointed out Monday (relying on a file from the Washington Monthly), Coulter has a long history of mocking Bill Clinton, welfare recipients and Vietnam veterans, among others.
Coulter ban
She went too far this time.
Coulter already is regarded as being foolish; I suspect that she'd love to be considered outright dangerous. But she is too goofy to accomplish that goal. She's in danger of becoming obsolete, the most cutting description of all.
The subhead to Shafer's column in Slate was, "Why the press can't ignore her." I disagree: We can ignore her. We should ignore her. What possible value does Coulter contribute to any reasonable discussion?
The Associated Press imposed a ban on Paris Hilton "news" last month, lifting it when she was stopped by police for driving with a suspended license.
Media lessons
Coulter is not only boorish; she is also out of touch. As someone who professes to understand national politics, she should've understood that the November 2006 elections underscored the changing times in the United States.
As the countdown to 2008 goes on, political commentators who want air time should heed the lesson of Coulter. The media seem to grasp that Americans no longer seem to want red-meat candidates at all costs.
The more we rip Coulter, the more her books sell and the prices for her speeches go up.
The stunning gains of Barack Obama on the left and Rudy Giuliani on the right in the polls illustrate that the nation, above all, wants new national voices.
Even though Giuliani has (lots of) baggage and Obama has virtually no track record, the media love them because they're new and fresh.
Yes, I know -- I'm playing Coulter's little game simply by writing this column. I'm giving her more attention. She subscribes to the lucrative but pathetic notion that no publicity is bad publicity. She thrives on the headlines and eventually makes it to the respectable media. Coulter even made the cover of Time magazine.
If people write that they love Coulter, it's good for her. If people say they hate her, that's even better.
But like Hilton, Coulter has become a punch line, reaching a point where she is famous for being famous and for doing stupid things.
It's a living. Still, there must be a better way to make a buck.
MEDIA WEB QUESTION OF THE DAY: How should the media cover Ann Coulter?
WEDNESDAY PET PEEVE: How media people conveniently misuse the word "controversial," describing someone like Coulter as controversial -- when, in fact, she is horrendous.
THE READERS RESPOND to my column about Fox business anchor Neil Cavuto:
"I knew I liked Cavuto because his take on things was 'different,' just didn't know why he was different. Now I do, and it only increases my respect for the guy. He's willing to sit there and take the hits that guests generate for his show (because he invites criticism and commentary from every intellectual direction, and reports it ALL), and he's willing to cut through and turn off the Cramers and other screamers of the financial world." William Dick
"What I dislike about Neil Cavuto is his entire TV persona -- it is a grating, unequivocal, pro-business abrasive, high-energy bravado." Don Alberstadt
"The piece on Neil Cavuto is class journalism for a classy journalist. I commend you on bringing to light the oh-so-missed [Louis] Rukeyser perspective on the market and life." Linda Schafer
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Jon Friedman is a senior columnist for MarketWatch in New York.
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