Very interesting link at the bottom of your post!
an excerpt:
Lumping specific survey statements like these together into related groups, Nordhaus and Shellenberger arrived at what they call “social values trends,†such as “sexism,†“patriotism,†or “acceptance of flexible families.†But the real meaning of those trends was revealed only by plugging them into the “values matrix†-- a four-quadrant plot with plenty of curving arrows to show direction, which is then overlaid onto voting data. The quadrants represent different worldviews. On the top lies authority, an orientation that values traditional family, religiosity, emotional control, and obedience. On the bottom, the individuality orientation encompasses risk-taking, “anomie-aimlessness,†and the acceptance of flexible families and personal choice. On the right side of the scale are values that celebrate fulfillment, such as civic engagement, ecological concern, and empathy. On the left, there’s a cluster of values representing the sense that life is a struggle for survival: acceptance of violence, a conviction that people get what they deserve in life, and civic apathy. These quadrants are not random: Shellenberger and Nordaus developed them based on an assessment of how likely it was that holders of certain values also held other values, or “self-clustered.â€
Over the past dozen years, the arrows have started to point away from the fulfillment side of the scale, home to such values as gender parity and personal expression, to the survival quadrant, home to illiberal values such as sexism, fatalism, and a focus on “every man for himself.†Despite the increasing political power of the religious right, Environics found social values moving away from the authority end of the scale, with its emphasis on responsibility, duty, and tradition, to a more atomized, rage-filled outlook that values consumption, sexual permissiveness, and xenophobia. The trend was toward values in the individuality quadrant.
Any reader remotely familiar with American popular culture will immediately recognize the truth of this analysis. Ariel Levy recently grappled with one aspect of it in her book Female Chauvinist Pigs: Women and the Rise of Raunch Culture, writing about a hypersexualized culture that encourages its young women to be Girls Gone Wild and its young men to be piggish voyeurs. She describes a new anti-feminist vision of “liberation†that eschews both traditional constraints and any concern for gender equality. “Despite the rising power of Evangelical Christianity and the political right in the United States, this trend has only grown more extreme and more pervasive,†notes Levy. Indeed, the coarse, brawny, self-centered new philosophy could take as its exemplar television personality Bill O’Reilly, a man who, it was alleged in a sexual harassment lawsuit, is as interpersonally crude as he is politically rough and bullying. Americans, writes Environics founder Michael Adams in his 2005 book American Backlash: The Untold Story of Social Change in the United States, increasingly reject traditionalism and progressivism alike.
“While American politics becomes increasingly committed to a brand of conservatism that favors traditionalism, religiosity, and authority,†Adams writes, “the culture at large [is] becoming ever more attached to hedonism, thrill-seeking, and a ruthless, Darwinist understanding of human competition.†This behavior is particularly prevalent among the vast segment of American society that is not politically or civically engaged, and which usually fails to even vote. This has created what must be understood at the electoral level as a politics of backlash on the part of both Republican and Democratic voters: Voters of both parties, Environics data show, have developed an increasingly moralistic politics as a reaction to the new cultural order.
